How Apps Are Evolving the News and Magazine Industry

Everybody is ‘on the go’ with little time to sit for a while at calm and consume quality content. The urge of people to go through high-quality contents including news, entertainment stories or editorials has led to the upsurge of news apps. They have become the new frontier for magazines to help people go through the latest news stories and stay updated.

With dozens and dozens of news channels penetrating in the market, it is not everyone’s cup of tea to get into readers’ hands. Thus, it requires a well-integrated, winning strategy with efficient resources to break the ice and get increased downloads and usage. Following here are some of the vital factors that will signify how apps ultimately work as a boon for your business.

The New Frontier of Money Making

Magazines have an array of profit-making tools such as advertisements, subscriptions, sponsored events and paid articles. However, in the mobile-first world, you need to dig out ways by which, you can earn profits via your news application. A reader visits your app just and just to read useful contents and not to watch out banner ads. Thus, to offer a seamless experience, you should think of intuitive ways of displaying ads. Such creative ways include displaying sponsored articles below general articles or showing videos at bottom of the page.

Push Notifications

While talking about online or paper magazines, you can refer notifications to the readers only when they wish to. On the contrary, with a news app, you can send instant push notifications to readers for going through the latest stories. Moreover, it will help readers to stay in control whether they want to receive the notifications or not by disabling or enabling these services.

Social Media Connectivity

The people who visit your app daily are certainly loyal to your business. However, it is important to find out potential ways to reach rest of the world and expand your reader base. Considering this issue, social media is the best place to showcase your stories. Promoting your articles via social media can help you to fetch a wider scale of audience. Moreover, your can include a feature in it to help readers share the news on various social networking platforms as well.

Easy Navigation

In magazines, it is important to offer something interesting and new to the readers on their most liked topics. In a news application, you can develop a range of categories from which, the reader can select his preferred topic. Thus, it works as a centralised place for them to go through all the stories of that genre. Moreover, you can highlight all the relevant articles at bottom of the article. You can also place a segment of breaking stories, live videos which, readers can get easily access.

There are endless opportunities to explore for the news industry by making it mobile-driven. All you need to do is assign a group of talented app developers for building it right and promote it wisely.

The Difference Between Inbound and Outbound Telemarketing

With technology on the rise, companies need to cope up with the recent changes in order to do business effectively. Companies that devote themselves to adapt with technology can now easily reach their clients and consumers by various means throughout the course of the rise in technology. Business owners can go online into the internet and market their products through various social media.

Even with all the great news and advancements in technology, telemarketing is still one of the most reliable procedures in order to get the word around about your company’s business. For many reasons abound, a telemarketing company’s services can be very useful in terms of sales and information gathering. With Business Process Outsourcing companies becoming a trend these days, they provide an affordable service to locations where labor would be expensive.

A telemarketing company can branch out into many categories but can be seen into two main categories which are the inbound and the outbound telemarketing. The use of these services depends on which one would be the best to use for your business.

Inbound Telemarketing

Most people think about this type of service as similar to customer support. This type of service is slightly different to that of customer service since it would put into account some sales dealings in the process. This is because when we say customer service it solely represents a representative answering the calls of clients in order to answer queries and help them with their problems and needs with little or no money involved.

For example, a travel agency for an airline company will try and generate leads as well as gather information about the people who they know will purchase tickets for airline travel some time in the future. Once these leads have already decided to purchase the ticket, the inbound call center representative from this company will now cater to the call of the lead into booking the flight for him. This is called order processing and is a part of inbound telemarketing.

Outbound Telemarketing

In this type of service, call center representatives would normally do a process called cold calling wherein they would call prospects and try to persuade them into purchasing a specific product or service that is being offered to their leads. These prospects do not know that they will be called by the telemarketer so there would be a lot of times that they will be interrupted in what they are trying to do before the representative called.

Besides sales, telemarketers can also do lead generation campaigns. This is where call center representatives would call prospect clients and try to gather as much information as possible from the people that they have called. The main difference between inbound and outbound services from these companies is that in inbound the telemarketers receive calls from customers whereas outbound would call people and try to make them customers.

With inbound call center services, sales training within the company is less strenuous than that of outbound services. This is because inbound call center agents tend to people that are already customers before the call was even made. Outbound call center representatives need a lot more sales training than that of inbound because it is part of their job designation to reach a certain quota in order to satisfy the requirements bestowed upon them by their respective clients.

Even though these two types of services may be different, they can work together in order to complete processes within a company. When these two services work together, a company can cater to clients and prospects clients with ease.

Demographics of Who Chooses Business Coaching

This perhaps is one of the most important questions you can ask yourself when you are seeking out a business coach. The good news is that there is plenty of data out there that help you paint a full picture of who seeks a coach.

In the middle 2009 the International Coach Federation published a worldwide study on coaching. This study looked at the demographics of who chooses a coach, why they seek to coach, and what was her overall return on investment. Some of the data is quite surprising as to who chooses a coach and for what reasons.

First, let us look at who chooses a coach. The conventional wisdom is that a coach is hired by corporations to help their executives. The study discovered that it is typically the individual who seeks out a coach. These individuals tend to have university or postgraduate degrees. Many of them are in leadership positions, if they are not business owners themselves. When it comes to gender 65% who select a coach are women. This tends to make sense as more women have increasing management responsibilities in corporations and are the leading founders of small businesses.

Second, the conventional wisdom would tell you that a business coach is hired primarily by corporations. While in the past a corporation would hire a coach to curb the bad behaviors of a particular executive, it has now become a badge of honor for many executives to hire a business coach. The reasons for hiring this coach are many but if you come in ones stick out. The number one area for hiring a business coach is to improve their work performance of the executive or of their team. This was followed by improving conditions for career opportunities and improving business management or relationships.

Looking at the data clearly demonstrates that those individuals and companies seeking on a coach realized that interpersonal or “soft” skills that are important to successfully take advantage of any business or career opportunities. Business coaching helps transfer the important fundamentals necessary to have their clients achieve these goals. Coaches are seen as delivering action plans that deliver value as opposed to an “on the couch” process. Unlike therapy or other methodologies, business coaching is a contractual relationship. Sessions last an hour in duration and the business coaching relationship is typically under six months. This appeals to the business owner and the busy executive who must juggle multiple responsibilities.

The business coach is no longer seen as a stigma or a stain on a permanent record. Establishing a business coaching relationship is seen more as a badge of honor and pride for many business owners and executives. As shown above the use of a business coach is not the exclusive province of large Fortune 500 companies. Instead it is a tool for the individual who wishes to exceed their current position and achieve new goals. It is a small business owner and individuals that are seeking a business coach.