Why a Business Needs Mobile App Development

Even the most traditional business cannot have failed to notice that technology is playing a far greater role in the lives of its customers than ever before. More than this, mobile technology has revolutionalized the way people interact with businesses. It is for this reason that mobile app development is something that all companies who want to keep pace with their customers need to think about.

It used to be that mobile computing referred to laptop PCs, which more often than not were anything but mobile. Over recent years they have become leaner and more powerful and while still having their place, they are being replaced by products of the so-called post-PC world. What this means in essence is that the computer is no longer the centre of a consumer’s digital world. This place has been taken by the mobile device – most commonly a smart phone and/or a tablet.

This has great implications for today’s businesses because consumers are now looking to their mobile devices as a key way to communicate with a business. Of course, many such devices have the internet so the company’s website can be accessed. However, the companies that are more forward thinking have realized that using a dedicated application (known as an app) for a smart phone or tablet can give them a real edge over their competitors. It is essentially the difference between an off the peg suit and one which is bespoke. The good news is that there is no need for the cost to be prohibitive.

Of course, while it is relatively easy to get a customer or prospective client to access a company’s website, creating a dedicated app is more difficult and frankly beyond the capabilities of many people. The good news here is that this is where a dedicated developer really comes into his or her own. By using a company that fully understands the potential of mobile app development, a business can put themselves in the enviable position of offering customers a great interactive app that can have many benefits.

Perhaps foremost among these is the ability for an app to increase both revenue and leads for a business. But how is this achieved? The answer to this is many ways, but at the forefront of this new technology is the design of the app. However great a business’s product and/or service may be, if it is a chore for the user to learn about and make the most of, then the chances are that they simply will give up and look for another business that can offer a more user-friendly experience.

This is why a well-designed app is essential. By designing an app that is intuitive, visually appealing and easy to use the developer is providing a portal into a business that can make all the difference between a sale and a missed opportunity.

Of course there are a number of other examples of why a good app is a must for many businesses today. These include a superb opportunity to increase customer loyalty as well as brand recognition. Indeed, the very fact that the app exists helps improve a business’s standing (as long as it is a well designed app).

Add to this the way apps encourage customers to share their experiences and user habits, then it should become very clear why a well-designed and developed app can be such a great addition to a company’s product line.

The key point is the importance of choosing a company for mobile app development which can create an app that both promotes the business while at the same time enables the user to feel they are getting the most from their interactions with the business.

Mobile App Development Trends That’ll Continue to Rule in 2017

The tremendous increase of smart phone usage over the years has left everyone amazed. If you are a digital marketer or a mobile app development company you know how fast this field changes and evolves.

Mobile applications expanded to different platforms and different industries and categories over time. Rapid change and advancement in technology, results in change of development methodologies, which made development companies to adjust accordingly.

After our research here is the list of few trends that are likely to rule the era of mobile application development in 2017.

1. UX will gain more attention

UX has been an important aspect of apps since the beginning. With the advancement of technology and the new tools available in studios UX will be taken to a higher notch this year. Designers spend sleepless nights to think about the user experience that users find attractive and creative. New avenues will be created this year with never seen before UX practices coming to mainstream.

2. Application Security

With the focus on mobile apps, hackers will switch to mobility. Hackers already disrupted the eco-system of web application by their unethical activities including data breaching and financial theft. In coming years developers will need to take precautionary measures to save your mobile app from being targeted by hackers.

In the coming year, business of mobile application security is going to expand at its most.

3. Augmented and Virtual Reality

2016 has been very impressive as far as AR and VR technologies are concerned. App development companies have started exploited AR aggressively. One of such example has given birth to a game which was hugely popular – Pokemon Go. Google’s VR came into light this year and since this is in spotlight now, in coming year it will be enhanced more.

However, this is not only limited to gaming industry but also has potential to penetrate in various other sectors including retail shopping, restaurant businesses, travel and automobile industry etc.

4. Hands free devices and wearable’s will rise

Till now there has been considerable growth in connected and hands free devices’ which are connected to mobile application. Such devices range from wearable digital watches, health monitor devices and fitness bands etc. All these devices are connected to mobile apps which provide various metrics to users.

In coming year, this trend is going to expand and various companies will try creating new type of wearables. So, 2017 is going to bring amazing gadgets which will surely leave people in awe.

Big leaders such as Apple, Google are trying to attain a benchmark in wearable technology.

5. Rise of Enterprise Mobile Apps

This year, companies have shown interest in adapting to enterprise mobility solutions wherein they move to mobile application for better employee engagement and workplace optimization.

Enterprise mobile apps have proven to be a boon in the corporate environment which facilitates employee to work from remote location. Companies using enterprise mobile apps have registered a rise in productivity.

Enterprise apps lead to more employee satisfaction and streamlines work operations.

Since a considerable rise has been noted in the past so coming years more companies will move towards enterprise mobile apps.

6. Messaging Apps will climb up

We have seen a considerable rise in the messaging apps such as Viber, Facebook, Whatsapp etc. Such mobile applications have picked up immensely in terms of getting user attention in 2016. Start ups and entrepreneurs will try their luck in messaging domain, as they will try to bring something new for users.

7. Era of Mobile Payments

Mobile payments have been hot since a couple of years now. They are slowing eating out traditional methods of payment. In 2017 they are expected to grow at a faster rate than before. With increased use of apps this not only brings convenience however a lot of transparency and accountability.

Apart from the above domains mentioned above, there are ample number of ideas and categories in which entrepreneurs will try their luck to develop applications. Innovation and ideas in any field including mobile application development is never going to slow down. World is moving towards digital era and mobility is something which is increasing faster than any other thing right now.

Conclusion

There is no doubt that mobile apps influence will keep on expanding in 2017 with apps covering more domains and business than ever. The trends for 2017 suggest that new technologies along with enthusiastic mobile app development companies will keep on pushing the boundaries of apps in days to come.

Mobile App Vs Website for ECommerce

Nobody can ignore the importance of mobile platform, especially e commerce businesses who are witnessing an influx in customer visits to their site from a mobile platform. As per a study done in 2015, 85% consumers prefer mobile apps over websites and 41% smartphone owners had made at least one purchase from their smartphone. Further, the worldwide market share of mobile commerce is expected to touch 70% by 2017 and by 2020 it is expected that the revenue generated by mobile commerce will be around $ 284 billion.

However, that does not mean that the web platform can be entirely neglected in favour of the mobile platform, or having a web application will mean that you will tap a greater market share. As much as people prefer the mobile platform for ecommerce shopping, studies have also shown that of the 8.52% desktop users that add to cart, 2.78% make an actual purchase. On the other hand, on mobile platform the add to cart rate is 4.7% and conversion rate is 80%.

1. Responsive, mobile or both?

It has become imperative for all websites and web applications to be responsive or adaptive as they can be accessed from a desktop, tablet or smartphone, and business owners have to work with this assumption while embarking on going live with their solution. Also, Google marks down the page ranking of web solutions that are not adaptive to the varying screen size. The user experience and interface presentation varies for desktop and mobile platforms. Hence, the treatment of the web solution will vary based on the device it is likely to be accessed on. If half of the daily traffic to the website is accessing it from a mobile device, then the business is likely to lose a large chunk of customers. A Google survey of smartphone users in the USA revealed that over 65% preferred using a mobile website over mobile application for online shopping. Also, conversions have improved significantly for leading ecommerce businesses since adopting responsive websites since it offer better customer experience. Also, 40% web users abandon a website if it takes more than 3 seconds to load. Responsiveness trims the web interface to ensure that the website is not heavy and loads quickly.

2. Need for a mobile application

Established ecommerce businesses have a mobile application handy along with a responsive website for their business. Quite a few businesses have tried adopting mobile application alone instead of launching a website. Based on the type of product or service being offered, very few have succeeded, though even they did at the cost of losing a greater market share. As per a study by VisionMobile, over 55% mobile apps earn less than $500/ month. Another Gartner report suggests that 25% app users use it only once and about 80-90% of apps are eventually deleted.

Despite these demotivating figures, a mobile application makes sense and is even preferred in many scenarios by online shoppers because it is convenient, fast and easier to browse. Also, it is easier to push personalised notifications on new offers and the customer can also respond faster.

3. More on Mobile Technology and its advantage over website

On a mobile app, the user is always logged in, so shopping cart can be accessed faster and it is more secure to save credit card details. Further, in case of using net banking and other modes of payment where one time passwords are required, these get auto-filled, speeding the payment process. Device technologies also make a lot of difference in enhancing the shopping experience for the users. Some instances,

  • Mobile camera – the front mobile camera can be used by the buyer to load their image and check the outfit or accessory on themselves. The camera can also be used as a barcode scanner for making payments or finding products online
  • iBeacon – iBeacon sends real-time alerts to app user when they pass the shop and inform them of any new offer or which aisle they can find some specific product on.
  • iNFC – NFC can be used to make one-tap payment
  • GPS – the GPS and map can be used to locate stores, centres and even track real-time location of the package to be delivered.

4. Mobile and web strategy

Whether the business launches a mobile application immediately or not, it is essential to have a fully functioning mobile strategy. Whether it is a responsive design or mobile application, there must be a clarity in goals while designing the solution so that the user experience is enriched by the shopping experience.

A new business can opt for web development services in India or any of the leading web service providing countries in favour of mobile app development solutions in the initial days of their ecommerce solution launch. A responsive website or web application will be meaningful investment for the long term and will also give the customer a sense of permanency about the business. Extending the service with a mobile application thereafter will ensure greater number of downloads and establish brand loyalty, which is a fickle currency in times of such tough competition.