Why a Business Needs Mobile App Development

Even the most traditional business cannot have failed to notice that technology is playing a far greater role in the lives of its customers than ever before. More than this, mobile technology has revolutionalized the way people interact with businesses. It is for this reason that mobile app development is something that all companies who want to keep pace with their customers need to think about.

It used to be that mobile computing referred to laptop PCs, which more often than not were anything but mobile. Over recent years they have become leaner and more powerful and while still having their place, they are being replaced by products of the so-called post-PC world. What this means in essence is that the computer is no longer the centre of a consumer’s digital world. This place has been taken by the mobile device – most commonly a smart phone and/or a tablet.

This has great implications for today’s businesses because consumers are now looking to their mobile devices as a key way to communicate with a business. Of course, many such devices have the internet so the company’s website can be accessed. However, the companies that are more forward thinking have realized that using a dedicated application (known as an app) for a smart phone or tablet can give them a real edge over their competitors. It is essentially the difference between an off the peg suit and one which is bespoke. The good news is that there is no need for the cost to be prohibitive.

Of course, while it is relatively easy to get a customer or prospective client to access a company’s website, creating a dedicated app is more difficult and frankly beyond the capabilities of many people. The good news here is that this is where a dedicated developer really comes into his or her own. By using a company that fully understands the potential of mobile app development, a business can put themselves in the enviable position of offering customers a great interactive app that can have many benefits.

Perhaps foremost among these is the ability for an app to increase both revenue and leads for a business. But how is this achieved? The answer to this is many ways, but at the forefront of this new technology is the design of the app. However great a business’s product and/or service may be, if it is a chore for the user to learn about and make the most of, then the chances are that they simply will give up and look for another business that can offer a more user-friendly experience.

This is why a well-designed app is essential. By designing an app that is intuitive, visually appealing and easy to use the developer is providing a portal into a business that can make all the difference between a sale and a missed opportunity.

Of course there are a number of other examples of why a good app is a must for many businesses today. These include a superb opportunity to increase customer loyalty as well as brand recognition. Indeed, the very fact that the app exists helps improve a business’s standing (as long as it is a well designed app).

Add to this the way apps encourage customers to share their experiences and user habits, then it should become very clear why a well-designed and developed app can be such a great addition to a company’s product line.

The key point is the importance of choosing a company for mobile app development which can create an app that both promotes the business while at the same time enables the user to feel they are getting the most from their interactions with the business.

How Can Mobile Software Development Companies Help Small Business?

Today, most of the businesses, be it an eCommerce website, or a bank, a school or a cab service provider, everyone needs a mobile app to expand their reach and grow their business. Even the business owners, who once did not consider having an online presence for their business, are now looking at creating one for it.

Mobile Experience to Users

Mobile apps offer a personal and quick experience to users. Eventually, use of desktops and laptops are getting replaced by tablets and mobile devices, for most of the activities, which people carry out online. Given the busy schedules of people, they prefer to have facilities like to book travel tickets, pay bills, book a cab for travel, or book a table in a restaurant right from their fingertips. Thus, without a mobile app, businesses are incomplete, and are always at a high risk of losing their customers to their competitor, for their businesses.

Role of Social Share in Mobile Software

Social media software has become one of the vitals for very mobile applications now. Anybody who owns an account in any of the social media networks, like Facebook or Twitter, are always on their toes, to share whatever they are passionate about, with their friends on the same social media network.

Social share feature in the Mobile app allows users to like, comment and share. This calls for a very good strategy to get customer feedback for eCommerce business owners. Based on the number of likes and shares for a product, they can easily find out, which are the products that are in high demand.

Apart from the eCommerce websites, social sharing is effective for news and magazine apps also. Even the news and magazine business owners, and bloggers, do prefer to have social sharing integrated into their mobile app, in order to encourage sharing of news and articles among their readers.

In this manner, social sharing plays a vital role in taking a mobile app wider and farther, ultimately increasing the users.

Vowing to all the aforesaid reasons, the earlier exclusively web development service providers, are widening the scope of their service offerings, by adding Mobile software development to them. These companies usually specialize in mobile technologies, which help in developing cutting edge mobile apps for every business requirement.

From business perspective, these companies very well understand how mobile apps can rightly complement with the existing web application or portal of a business, in order to increase the leads. They also do understand that social sharing is one of the enticing features, which should not be missed out on a mobile app at all.

They usually follow the right procedure for their mobile development process. They clearly understand your business requirement, and come up the best solution for the mobile. Of course, there are a few limitations, But there are many advantages as well that lack on the other platform. They analyse the most important functionalities within your website or online portal, which are most likely to be used by your site visitors on the mobile app.

Mobile App Development Trends That’ll Continue to Rule in 2017

The tremendous increase of smart phone usage over the years has left everyone amazed. If you are a digital marketer or a mobile app development company you know how fast this field changes and evolves.

Mobile applications expanded to different platforms and different industries and categories over time. Rapid change and advancement in technology, results in change of development methodologies, which made development companies to adjust accordingly.

After our research here is the list of few trends that are likely to rule the era of mobile application development in 2017.

1. UX will gain more attention

UX has been an important aspect of apps since the beginning. With the advancement of technology and the new tools available in studios UX will be taken to a higher notch this year. Designers spend sleepless nights to think about the user experience that users find attractive and creative. New avenues will be created this year with never seen before UX practices coming to mainstream.

2. Application Security

With the focus on mobile apps, hackers will switch to mobility. Hackers already disrupted the eco-system of web application by their unethical activities including data breaching and financial theft. In coming years developers will need to take precautionary measures to save your mobile app from being targeted by hackers.

In the coming year, business of mobile application security is going to expand at its most.

3. Augmented and Virtual Reality

2016 has been very impressive as far as AR and VR technologies are concerned. App development companies have started exploited AR aggressively. One of such example has given birth to a game which was hugely popular – Pokemon Go. Google’s VR came into light this year and since this is in spotlight now, in coming year it will be enhanced more.

However, this is not only limited to gaming industry but also has potential to penetrate in various other sectors including retail shopping, restaurant businesses, travel and automobile industry etc.

4. Hands free devices and wearable’s will rise

Till now there has been considerable growth in connected and hands free devices’ which are connected to mobile application. Such devices range from wearable digital watches, health monitor devices and fitness bands etc. All these devices are connected to mobile apps which provide various metrics to users.

In coming year, this trend is going to expand and various companies will try creating new type of wearables. So, 2017 is going to bring amazing gadgets which will surely leave people in awe.

Big leaders such as Apple, Google are trying to attain a benchmark in wearable technology.

5. Rise of Enterprise Mobile Apps

This year, companies have shown interest in adapting to enterprise mobility solutions wherein they move to mobile application for better employee engagement and workplace optimization.

Enterprise mobile apps have proven to be a boon in the corporate environment which facilitates employee to work from remote location. Companies using enterprise mobile apps have registered a rise in productivity.

Enterprise apps lead to more employee satisfaction and streamlines work operations.

Since a considerable rise has been noted in the past so coming years more companies will move towards enterprise mobile apps.

6. Messaging Apps will climb up

We have seen a considerable rise in the messaging apps such as Viber, Facebook, Whatsapp etc. Such mobile applications have picked up immensely in terms of getting user attention in 2016. Start ups and entrepreneurs will try their luck in messaging domain, as they will try to bring something new for users.

7. Era of Mobile Payments

Mobile payments have been hot since a couple of years now. They are slowing eating out traditional methods of payment. In 2017 they are expected to grow at a faster rate than before. With increased use of apps this not only brings convenience however a lot of transparency and accountability.

Apart from the above domains mentioned above, there are ample number of ideas and categories in which entrepreneurs will try their luck to develop applications. Innovation and ideas in any field including mobile application development is never going to slow down. World is moving towards digital era and mobility is something which is increasing faster than any other thing right now.

Conclusion

There is no doubt that mobile apps influence will keep on expanding in 2017 with apps covering more domains and business than ever. The trends for 2017 suggest that new technologies along with enthusiastic mobile app development companies will keep on pushing the boundaries of apps in days to come.