Barack Obama Embraces the Power of the Internet – Sales Lessons For Small Business

The presumptive Democratic Presidential nominee has truly embraced Internet technology! Barack Obama won primaries in Iowa, North Dakota and Montana! His campaign raised over $300 million dollars during the primary Democratic campaign! He defeated well known U.S. Senator Hillary Clinton! By using social media and web 2.0 tools, Barack connected with millions of potential democratic voters and raised millions of dollars. How did he do it? Why was he so successful? How does this relate to you and your business?

Brent Leary, a CRM expert, speaker, popular columnist and award-winning blogger who has a popular internet show, “Technology for Business Sake” says, “He can make history if he becomes our next president. Not only by being the nation’s first African-American president, but he is also being referred to as potentially the first customer relationship management (CRM) president. You also may even consider him to be the first social media president based on his campaign’s savvy use of the Web.” Brent wrote a commentary in Black Enterprise Magazine. Also, he created a great slide show on Share Slide. Recently, Brent hosted a recent webinar entitled, “Barack Obama’s Social Media Lesson to Small Business” with successful popular business development expert, David Bullock.

Clearly, Barack Obama has adopted a new media strategy and it is having a positive impact on his political campaign! For example, he is everywhere on the Internet! He announced his candidacy via the web! Barack blogs! A blog is a website that contains a individual’s personal thoughts and observations. Millions of people read his opinions and political views online! Barack is also podcasting! A podcast is a video or audio file that can be downloaded from the Internet. He has a YouTube channel with over 1,145 videos! On one particular video, he had 1.2 millions views and over 4,230 comments! Over Fifteen million of people have watched a music video by singer/producer Will.I. Am. that encourages people to vote for Barack! Additionally, people can download video clips of Senator Obama to their cell phone daily! “I Got a Crush on Girl”, a popular music video about a woman’s infatuation with Senator Obama has received much attention! It has recorded over almost 9 million views and over 42,000 comments! Amber Lee Ettinger, the “Obama Girl” in the video has 115 videos on YouTube! Barack has mastered the power of the moving image and successfully applied it to his campaign! Imagine if more entrepreneurs would learn this new technology and adapt it for their own marketing campaigns. What would be the sales impact? How could YouTube benefit your business?

YouTube is not the only network that has garnered success. Barack is active on other social online networks too! He has over one million friends and supporters on his Facebook page! Barack tweets. That is, he is using Twitter. Twitter is micro-blogging. Subscribers can communicate and stay connected with friends and associates by sending short messages. Barack has over 39,594 followers who track his daily activities. Likewise, he tracks 40, 872 people! How many people does Senator Hillary connect with? Just 4,148 and she follows nobody! What does that communicate to potential voters? What would happen if more business people would actively participate in business-oriented social networks? How many more clients, strategic partners, alliances and connections could you make? How would this improve your sales?

Obama’s campaign has created over 123 widgets! These viral agents are added to any website or blog to share his vision, mission and message of change! Widgets are mini-websites that contain specific and unique information. Over 4,150 video widgets, 3,252 news widgets and 3240 convention widgets have been installed on websites or blogs! That is over 10,642 raving supporters and fans that have placed an “Obama Button” on their website or blog! Conservatively, if just 100 people saw this widget, that would produce over 1.6 million more hits for Barack! What would happen if those visitors installed it on their websites too! The viral impact for Barack would be huge! What does this mean? What would be the business impact if entrepreneurs had widgets promoting their products and services? Specially, how would you benefit from the exposure?

Also, Senator Obama sends out daily emails and news releases that are distributed everyday to supporters, community organizers, friends, politicians and financial contributors. Millions of people are briefed and updated on a daily basis on Barack’s activities, speeches, opinions, views and campaign stops. If more business owners use the power of news releases, electronic newsletters and emails, how would this improve their company and brand awareness?

Most people would agree that Senator Obama’s new media strategy has been quite successful! How has this relatively unknown U.S. Senator from Illinois improved his digital image and web presence? If you do a search on the Barack Obama’s name in Google, you will get almost 57 million search results! Barack’s viral marketing campaign has been a success, not just in the United States but all over the world! If you do a search on your name, company or your keywords that describes your business, what search results do you get? If you are not on the first page, guess who is getting the business? Your competition! By understanding, embracing and harnessing the power of the Internet, every entrepreneur can become more successful!

What does this mean for you and your business? How would this impact your sales and business is you adopted a new media strategy and action plan? If you are not actively using the Internet to attract potential clients, start now! You can not afford, not to start now! Your business might depend on it! There is plenty of opportunity to build your web presence and digital image. You must start now! Ignorance is not an option. Do not let the Internet and others define you, your brand and company! Take control!

Here are some suggestions:

o Conduct a search on your name, company and key words.

o Learn more about the Internet and how to use it to your advantage.

o Start reading business blogs and news releases.

o Discover interesting videos in your industry or profession.

o Join a social network to connect with potential clients and referral sources.

o Start blogging your personal views and observations within your industry.

o Start video and audio podcasting.

o Begin writing articles and submitting them to directories that will search your target market.

o Start an electronic newsletter.

o Initiate a monthly or weekly news release promoting your company.

o Review your company website and your SEO parameters and guidelines.

o Offer free trials and tools to encourage prospects to try your products or services.

o Discover what web 2.0 tools that you could use in your business and start using them now!

The Growth in People Powered 24 News and Breaking News Internet Websites

There have been similar websites / concepts but these were based on earlier technologies, typically the mobile phone using MMS, they could never provide the comprehensive service now offered by the newer technology Internet news sites.

Mobile Phone Technology

Whilst mobile phones were successful for sending news and pictures, for example the Tsunami in Thailand, the mobile phone network often cannot cope with the volume of traffic during such an event. Networks were overwhelmed with people trying to phone friends or relatives to see if they were safe.

Within a very time of the London Bombings, mobile phone networks were unable to cope and the situation was made worse by people continually pressing re-dial.

Phone networks expect a certain volume of traffic based on the number of people who have subscribed to that network; the internet works on a different principle and so does not cease to function efficiently during a time of increased communication.

Breaking News

The speed at which breaking news hits the internet cannot be bettered as it only takes few a minutes for a user / reporter to send news in 3 easy steps:-

1. Click to write & report news

2. Add videos, photos & tags

3. Login or register to submit

Coverage of a UK based Internet News Website is typically:-

  • London and the Southwest
  • N Ireland
  • North
  • North East
  • North West
  • Scotland
  • Wales
  • South West
  • Midlands
  • European and World Coverage.

There may also be other tabs for Travel news, entertainment, sport, business, politics, technology. New websites using Content Management Systems like Drupal (used by the White House) can easily cope with vast amounts of information.

News from any country in the world can be put on the website as easily and quickly as regional news, and the user can read the news they are interested in at the click of a button.

This contrasts to 24 hour news on the Television, where the viewer has to see news that may not be relevant to them while they wait for the news item that they are interested in. If they tune in to the same 24 hour news channel 30 minutes later, they may notice that some of the news is on a sort of loop, and they have to watch the same story again, even though they were disinterested in it the first time around.

24 hours news, the Ipad and mobile Internet Devices

The internet is now the best medium for breaking 24 hour news because of the increasingly widespread use of mobile internet devices. Examples are the Ipad, tablet pc’s, notebooks and the latest generation of mobile phone with fast and efficient internet access.

Today’s young professional increasingly use internet news sites at home and work. They can quickly zoom in on items of news, business or travel and then move on to the next item in their busy schedule.


When large numbers of consumers bought and used mobile phones either in addition to their fixed lines or as an alternative to having a fixed phone line, it affected the way we communicate. It is expected that as large numbers of consumers buy and use mobile internet devices in addition to, or as an alternative to their ‘fixed line’ (broadband or network at work / University), there will be increased use of highly successful people powered 24 hour breaking news internet sites.

Business News – From Newspaper to Internet

News media has evolved a great deal, from newspaper to television, and from television to Internet. Online media has played a large role in taking the news to much wider audience. Business media caters to a section of the society that is interested in this kind of news.

News, as some believe, tells what’s happening NEW and the NEWS word is just the plural of it. However, as per folk etymology, the word NEWS stands for all the four directions – North, East, West and South. In any case it tells us an update of what’s going on.

There was no proper media for news until the 17th century, when the newspapers came into being. The typesetting technology fostered the beginning of newspapers. Before that, it were the couriers who circulated the news. With time the new media kept on evolving. In 20th century, Business News emerged as a distinct stream of news.

The technology has evolved a great deal and so has the media for news, from Paper to Television, and from Television to Internet, more advances have come in the late 20th century than the rest of the history. With the advent of Internet, News has made its reach much wider.

Business news, as the name tells, is all about the business and commerce. Today, there are dedicated news channels, newspapers, magazines and digital media groups. This section of media caters to a section of the society that is interested in this kind of news.

With business news one can get

Updates about the Stock Market: There was a time when people lost a lot of their money in stock market through ignorance and carelessness. Now, with the stream of stock market news and experts’ advice on disposal, there is little chance that an updater investor would lose his/her money. News channels keep giving the updates about the trends in stock market. There are interviews with people who know as well about the markets as the back of their hands. This helps the medium and the small investor to minimize the risk while putting in their hard earned money. One also can check how particular stocks stand in the market and get instant expert advice by contacting the experts.

Information About Corporate World: These news networks keep a full coverage to what’s going on in the corporate world. They keep track of all mergers and takeovers and keep interested people informed. As the goings on in the corporate world have bearing on the stock market, it is important for the people to keep themselves updated about the corporate sector.

Budget Analysis: The budget gives an idea about the government policies regarding industry. This is the reason people are interested in knowing about the government’s outlook regarding various industries and budget gives enough indication. Hence, whenever the government announces the budget, there is full coverage on the TV, with complete analysis. Reactions from the common citizens are also accommodated in the budget. News channels simplify the budget report so that a common man can also understand what the budget aims for and what impact it would have on the industry.

Product/Service Reviews: Business news media provides the product/service reviews which tell us about particular products or services and advice whether they should be bought or not. These programs are very useful for the people who have little or no knowledge about new gadgets and services. More aware is the consumer, better is the service.

Business news media plays an important role in keeping the public updated about the world of business and commerce. Business news channel are usually region specific. One can easily find region information on the Internet, like Australian business news.