How Apps Are Evolving the News and Magazine Industry

Everybody is ‘on the go’ with little time to sit for a while at calm and consume quality content. The urge of people to go through high-quality contents including news, entertainment stories or editorials has led to the upsurge of news apps. They have become the new frontier for magazines to help people go through the latest news stories and stay updated.

With dozens and dozens of news channels penetrating in the market, it is not everyone’s cup of tea to get into readers’ hands. Thus, it requires a well-integrated, winning strategy with efficient resources to break the ice and get increased downloads and usage. Following here are some of the vital factors that will signify how apps ultimately work as a boon for your business.

The New Frontier of Money Making

Magazines have an array of profit-making tools such as advertisements, subscriptions, sponsored events and paid articles. However, in the mobile-first world, you need to dig out ways by which, you can earn profits via your news application. A reader visits your app just and just to read useful contents and not to watch out banner ads. Thus, to offer a seamless experience, you should think of intuitive ways of displaying ads. Such creative ways include displaying sponsored articles below general articles or showing videos at bottom of the page.

Push Notifications

While talking about online or paper magazines, you can refer notifications to the readers only when they wish to. On the contrary, with a news app, you can send instant push notifications to readers for going through the latest stories. Moreover, it will help readers to stay in control whether they want to receive the notifications or not by disabling or enabling these services.

Social Media Connectivity

The people who visit your app daily are certainly loyal to your business. However, it is important to find out potential ways to reach rest of the world and expand your reader base. Considering this issue, social media is the best place to showcase your stories. Promoting your articles via social media can help you to fetch a wider scale of audience. Moreover, your can include a feature in it to help readers share the news on various social networking platforms as well.

Easy Navigation

In magazines, it is important to offer something interesting and new to the readers on their most liked topics. In a news application, you can develop a range of categories from which, the reader can select his preferred topic. Thus, it works as a centralised place for them to go through all the stories of that genre. Moreover, you can highlight all the relevant articles at bottom of the article. You can also place a segment of breaking stories, live videos which, readers can get easily access.

There are endless opportunities to explore for the news industry by making it mobile-driven. All you need to do is assign a group of talented app developers for building it right and promote it wisely.

News in Touch

News is essential to be in touch with the latest happenings in the world. Unfortunately news has become something unreliable as a result of biased information presented by broadcasting co-operations and news service providers but it is important to be aware about updates in the world we live in. It may seem overwhelming at times but being informed with the current events around the world would help you to be on top of things wherever you are.

News provide the latest information about current affairs that occur politically; technologically as well as in business and we must consider ourselves as privileged to be educated about them at present unlike the ancient days where global information was the least available. In general, people in all walks of life read news and everyone have their own desired category to read. Whatever your interest maybe, it is important to be educated about the current activities that happen around the globe and maybe beyond. As a younger reader, news feeds in Twitter, Facebook or Perez Hilton would find very interesting, but these do not provide the general knowledge which is part of education. Therefore you need to be informed about all extents; no matter you are young or old.

Think about the world leaders. How many of the names of the world’s presidents or prime ministers are you aware of? If you know it all, you are well updated but if you are not, it is time to read. Understanding about the society that you live in and the societies around the world are significant as we are living in a globalized village.

Haven’t you felt clueless about your surroundings when you return home after a long holiday? Similarly you would feel ill-informed about the affairs around the world without making yourself educated about the news. Of course, it is not as easy as it sounds and would be the most uninteresting toil to sit at one place and read news but today the option of reading news online on desktop, laptop or even on mobile phone is available.

Newspaper companies have enabled their news to be read online but they are updated instantly. However, the latest news can be attained through news aggregators who are available online on the internet. A news aggregator is a web application which aggregates syndicated web content such as news headlines, blogs, podcasts and video blogs that arise globally within one site for easy and quick viewing. Online aggregators provide up to date information on various categories such as business, technology, entertainment, politics, travel, health, world news and many more where interesting and useful information on every topic is available. This helps to be in touch with all latest affairs at one place at one time as and when it happens.

The Growth in People Powered 24 News and Breaking News Internet Websites

There have been similar websites / concepts but these were based on earlier technologies, typically the mobile phone using MMS, they could never provide the comprehensive service now offered by the newer technology Internet news sites.

Mobile Phone Technology

Whilst mobile phones were successful for sending news and pictures, for example the Tsunami in Thailand, the mobile phone network often cannot cope with the volume of traffic during such an event. Networks were overwhelmed with people trying to phone friends or relatives to see if they were safe.

Within a very time of the London Bombings, mobile phone networks were unable to cope and the situation was made worse by people continually pressing re-dial.

Phone networks expect a certain volume of traffic based on the number of people who have subscribed to that network; the internet works on a different principle and so does not cease to function efficiently during a time of increased communication.

Breaking News

The speed at which breaking news hits the internet cannot be bettered as it only takes few a minutes for a user / reporter to send news in 3 easy steps:-

1. Click to write & report news

2. Add videos, photos & tags

3. Login or register to submit

Coverage of a UK based Internet News Website is typically:-

  • London and the Southwest
  • N Ireland
  • North
  • North East
  • North West
  • Scotland
  • Wales
  • South West
  • Midlands
  • European and World Coverage.

There may also be other tabs for Travel news, entertainment, sport, business, politics, technology. New websites using Content Management Systems like Drupal (used by the White House) can easily cope with vast amounts of information.

News from any country in the world can be put on the website as easily and quickly as regional news, and the user can read the news they are interested in at the click of a button.

This contrasts to 24 hour news on the Television, where the viewer has to see news that may not be relevant to them while they wait for the news item that they are interested in. If they tune in to the same 24 hour news channel 30 minutes later, they may notice that some of the news is on a sort of loop, and they have to watch the same story again, even though they were disinterested in it the first time around.

24 hours news, the Ipad and mobile Internet Devices

The internet is now the best medium for breaking 24 hour news because of the increasingly widespread use of mobile internet devices. Examples are the Ipad, tablet pc’s, notebooks and the latest generation of mobile phone with fast and efficient internet access.

Today’s young professional increasingly use internet news sites at home and work. They can quickly zoom in on items of news, business or travel and then move on to the next item in their busy schedule.

Conclusion

When large numbers of consumers bought and used mobile phones either in addition to their fixed lines or as an alternative to having a fixed phone line, it affected the way we communicate. It is expected that as large numbers of consumers buy and use mobile internet devices in addition to, or as an alternative to their ‘fixed line’ (broadband or network at work / University), there will be increased use of highly successful people powered 24 hour breaking news internet sites.