Barack Obama Embraces the Power of the Internet – Sales Lessons For Small Business

The presumptive Democratic Presidential nominee has truly embraced Internet technology! Barack Obama won primaries in Iowa, North Dakota and Montana! His campaign raised over $300 million dollars during the primary Democratic campaign! He defeated well known U.S. Senator Hillary Clinton! By using social media and web 2.0 tools, Barack connected with millions of potential democratic voters and raised millions of dollars. How did he do it? Why was he so successful? How does this relate to you and your business?

Brent Leary, a CRM expert, speaker, popular columnist and award-winning blogger who has a popular internet show, “Technology for Business Sake” says, “He can make history if he becomes our next president. Not only by being the nation’s first African-American president, but he is also being referred to as potentially the first customer relationship management (CRM) president. You also may even consider him to be the first social media president based on his campaign’s savvy use of the Web.” Brent wrote a commentary in Black Enterprise Magazine. Also, he created a great slide show on Share Slide. Recently, Brent hosted a recent webinar entitled, “Barack Obama’s Social Media Lesson to Small Business” with successful popular business development expert, David Bullock.

Clearly, Barack Obama has adopted a new media strategy and it is having a positive impact on his political campaign! For example, he is everywhere on the Internet! He announced his candidacy via the web! Barack blogs! A blog is a website that contains a individual’s personal thoughts and observations. Millions of people read his opinions and political views online! Barack is also podcasting! A podcast is a video or audio file that can be downloaded from the Internet. He has a YouTube channel with over 1,145 videos! On one particular video, he had 1.2 millions views and over 4,230 comments! Over Fifteen million of people have watched a music video by singer/producer Will.I. Am. that encourages people to vote for Barack! Additionally, people can download video clips of Senator Obama to their cell phone daily! “I Got a Crush on Girl”, a popular music video about a woman’s infatuation with Senator Obama has received much attention! It has recorded over almost 9 million views and over 42,000 comments! Amber Lee Ettinger, the “Obama Girl” in the video has 115 videos on YouTube! Barack has mastered the power of the moving image and successfully applied it to his campaign! Imagine if more entrepreneurs would learn this new technology and adapt it for their own marketing campaigns. What would be the sales impact? How could YouTube benefit your business?

YouTube is not the only network that has garnered success. Barack is active on other social online networks too! He has over one million friends and supporters on his Facebook page! Barack tweets. That is, he is using Twitter. Twitter is micro-blogging. Subscribers can communicate and stay connected with friends and associates by sending short messages. Barack has over 39,594 followers who track his daily activities. Likewise, he tracks 40, 872 people! How many people does Senator Hillary connect with? Just 4,148 and she follows nobody! What does that communicate to potential voters? What would happen if more business people would actively participate in business-oriented social networks? How many more clients, strategic partners, alliances and connections could you make? How would this improve your sales?

Obama’s campaign has created over 123 widgets! These viral agents are added to any website or blog to share his vision, mission and message of change! Widgets are mini-websites that contain specific and unique information. Over 4,150 video widgets, 3,252 news widgets and 3240 convention widgets have been installed on websites or blogs! That is over 10,642 raving supporters and fans that have placed an “Obama Button” on their website or blog! Conservatively, if just 100 people saw this widget, that would produce over 1.6 million more hits for Barack! What would happen if those visitors installed it on their websites too! The viral impact for Barack would be huge! What does this mean? What would be the business impact if entrepreneurs had widgets promoting their products and services? Specially, how would you benefit from the exposure?

Also, Senator Obama sends out daily emails and news releases that are distributed everyday to supporters, community organizers, friends, politicians and financial contributors. Millions of people are briefed and updated on a daily basis on Barack’s activities, speeches, opinions, views and campaign stops. If more business owners use the power of news releases, electronic newsletters and emails, how would this improve their company and brand awareness?

Most people would agree that Senator Obama’s new media strategy has been quite successful! How has this relatively unknown U.S. Senator from Illinois improved his digital image and web presence? If you do a search on the Barack Obama’s name in Google, you will get almost 57 million search results! Barack’s viral marketing campaign has been a success, not just in the United States but all over the world! If you do a search on your name, company or your keywords that describes your business, what search results do you get? If you are not on the first page, guess who is getting the business? Your competition! By understanding, embracing and harnessing the power of the Internet, every entrepreneur can become more successful!

What does this mean for you and your business? How would this impact your sales and business is you adopted a new media strategy and action plan? If you are not actively using the Internet to attract potential clients, start now! You can not afford, not to start now! Your business might depend on it! There is plenty of opportunity to build your web presence and digital image. You must start now! Ignorance is not an option. Do not let the Internet and others define you, your brand and company! Take control!

Here are some suggestions:

o Conduct a search on your name, company and key words.

o Learn more about the Internet and how to use it to your advantage.

o Start reading business blogs and news releases.

o Discover interesting videos in your industry or profession.

o Join a social network to connect with potential clients and referral sources.

o Start blogging your personal views and observations within your industry.

o Start video and audio podcasting.

o Begin writing articles and submitting them to directories that will search your target market.

o Start an electronic newsletter.

o Initiate a monthly or weekly news release promoting your company.

o Review your company website and your SEO parameters and guidelines.

o Offer free trials and tools to encourage prospects to try your products or services.

o Discover what web 2.0 tools that you could use in your business and start using them now!

How Can Mobile Software Development Companies Help Small Business?

Today, most of the businesses, be it an eCommerce website, or a bank, a school or a cab service provider, everyone needs a mobile app to expand their reach and grow their business. Even the business owners, who once did not consider having an online presence for their business, are now looking at creating one for it.

Mobile Experience to Users

Mobile apps offer a personal and quick experience to users. Eventually, use of desktops and laptops are getting replaced by tablets and mobile devices, for most of the activities, which people carry out online. Given the busy schedules of people, they prefer to have facilities like to book travel tickets, pay bills, book a cab for travel, or book a table in a restaurant right from their fingertips. Thus, without a mobile app, businesses are incomplete, and are always at a high risk of losing their customers to their competitor, for their businesses.

Role of Social Share in Mobile Software

Social media software has become one of the vitals for very mobile applications now. Anybody who owns an account in any of the social media networks, like Facebook or Twitter, are always on their toes, to share whatever they are passionate about, with their friends on the same social media network.

Social share feature in the Mobile app allows users to like, comment and share. This calls for a very good strategy to get customer feedback for eCommerce business owners. Based on the number of likes and shares for a product, they can easily find out, which are the products that are in high demand.

Apart from the eCommerce websites, social sharing is effective for news and magazine apps also. Even the news and magazine business owners, and bloggers, do prefer to have social sharing integrated into their mobile app, in order to encourage sharing of news and articles among their readers.

In this manner, social sharing plays a vital role in taking a mobile app wider and farther, ultimately increasing the users.

Vowing to all the aforesaid reasons, the earlier exclusively web development service providers, are widening the scope of their service offerings, by adding Mobile software development to them. These companies usually specialize in mobile technologies, which help in developing cutting edge mobile apps for every business requirement.

From business perspective, these companies very well understand how mobile apps can rightly complement with the existing web application or portal of a business, in order to increase the leads. They also do understand that social sharing is one of the enticing features, which should not be missed out on a mobile app at all.

They usually follow the right procedure for their mobile development process. They clearly understand your business requirement, and come up the best solution for the mobile. Of course, there are a few limitations, But there are many advantages as well that lack on the other platform. They analyse the most important functionalities within your website or online portal, which are most likely to be used by your site visitors on the mobile app.

It’s a Small World – Satellite Technology

The most recent advances in satellite and fiber optic technology bring our amazing world to us without having to leave the comforts of home. Digital satellite television providers have mastered the science and have the capabilities to transmit international programming signals to and from all locations on our earth. From its inception, immediately after the Cold War period, television and satellite technology has advanced from black and white imagery to intense high definition crystal-clear pictures with sound clarity that is equally as exceptional and now brings viewers live broadcasts from around the world in real time. This enables peoples to learn about foreign cultures as well as stay in touch with native lands and be in the know as far as relevant news events develop. From India to the United States, Greece, China, Iran, and Russia – satellite technology provides the best in television and audio programming. News, sports, and family programming are available, including arts and languages, cuisine, fashion, music, drama series, current events, and children’s shows, at the touch of a fingertip. Experience life in other cultures and feel the excitement of knowing how others live in our world. International programming packages are provided in many different languages providing diversity at its best.

India offers programming in Urdu and Hindi with the best of Bollywood movies, news, family programming, and sports. Iran offers Farsi with excellent news, sports, and family channels. Tapesh offers movies, dramas, and sports 24 hours a day with arts, documentaries and classic films also being provided. China’s programming includes a variety of channels in Mandarin Chinese in addition to a channel called Videoland that features current events and news, entertainment, and children’s shows. One package includes live coverage from Hong Kong, Taiwan, and other Asian cities and includes the latest in news and sports as well as music and children’s shows and movies. Specialty packages of international sports, including World Cup Cricket from India, Pakistan, and Africa, are available for enthusiasts to experience the wide world of sports entertainment. Broaden your horizons the easy and cheap way – digital satellite international programming. It is easy with specially designed packages of programming delivering the best each country, culture and language has to offer. Get live broadcasts as well as radio channels for round the clock entertainment.

There is actually life outside the confines of your home, and satellite and fiber optic technology bring it to you in style. You are in for a real treat with offers of diverse and sophisticated channels. As the technology advances, the spectrum of channels continue to expand – taking viewers to more exciting and exotic locations around the world. Choose your location and get ready for a trip around the world – sit back and enjoy!