Barack Obama Embraces the Power of the Internet – Sales Lessons For Small Business

The presumptive Democratic Presidential nominee has truly embraced Internet technology! Barack Obama won primaries in Iowa, North Dakota and Montana! His campaign raised over $300 million dollars during the primary Democratic campaign! He defeated well known U.S. Senator Hillary Clinton! By using social media and web 2.0 tools, Barack connected with millions of potential democratic voters and raised millions of dollars. How did he do it? Why was he so successful? How does this relate to you and your business?

Brent Leary, a CRM expert, speaker, popular columnist and award-winning blogger who has a popular internet show, “Technology for Business Sake” says, “He can make history if he becomes our next president. Not only by being the nation’s first African-American president, but he is also being referred to as potentially the first customer relationship management (CRM) president. You also may even consider him to be the first social media president based on his campaign’s savvy use of the Web.” Brent wrote a commentary in Black Enterprise Magazine. Also, he created a great slide show on Share Slide. Recently, Brent hosted a recent webinar entitled, “Barack Obama’s Social Media Lesson to Small Business” with successful popular business development expert, David Bullock.

Clearly, Barack Obama has adopted a new media strategy and it is having a positive impact on his political campaign! For example, he is everywhere on the Internet! He announced his candidacy via the web! Barack blogs! A blog is a website that contains a individual’s personal thoughts and observations. Millions of people read his opinions and political views online! Barack is also podcasting! A podcast is a video or audio file that can be downloaded from the Internet. He has a YouTube channel with over 1,145 videos! On one particular video, he had 1.2 millions views and over 4,230 comments! Over Fifteen million of people have watched a music video by singer/producer Will.I. Am. that encourages people to vote for Barack! Additionally, people can download video clips of Senator Obama to their cell phone daily! “I Got a Crush on Girl”, a popular music video about a woman’s infatuation with Senator Obama has received much attention! It has recorded over almost 9 million views and over 42,000 comments! Amber Lee Ettinger, the “Obama Girl” in the video has 115 videos on YouTube! Barack has mastered the power of the moving image and successfully applied it to his campaign! Imagine if more entrepreneurs would learn this new technology and adapt it for their own marketing campaigns. What would be the sales impact? How could YouTube benefit your business?

YouTube is not the only network that has garnered success. Barack is active on other social online networks too! He has over one million friends and supporters on his Facebook page! Barack tweets. That is, he is using Twitter. Twitter is micro-blogging. Subscribers can communicate and stay connected with friends and associates by sending short messages. Barack has over 39,594 followers who track his daily activities. Likewise, he tracks 40, 872 people! How many people does Senator Hillary connect with? Just 4,148 and she follows nobody! What does that communicate to potential voters? What would happen if more business people would actively participate in business-oriented social networks? How many more clients, strategic partners, alliances and connections could you make? How would this improve your sales?

Obama’s campaign has created over 123 widgets! These viral agents are added to any website or blog to share his vision, mission and message of change! Widgets are mini-websites that contain specific and unique information. Over 4,150 video widgets, 3,252 news widgets and 3240 convention widgets have been installed on websites or blogs! That is over 10,642 raving supporters and fans that have placed an “Obama Button” on their website or blog! Conservatively, if just 100 people saw this widget, that would produce over 1.6 million more hits for Barack! What would happen if those visitors installed it on their websites too! The viral impact for Barack would be huge! What does this mean? What would be the business impact if entrepreneurs had widgets promoting their products and services? Specially, how would you benefit from the exposure?

Also, Senator Obama sends out daily emails and news releases that are distributed everyday to supporters, community organizers, friends, politicians and financial contributors. Millions of people are briefed and updated on a daily basis on Barack’s activities, speeches, opinions, views and campaign stops. If more business owners use the power of news releases, electronic newsletters and emails, how would this improve their company and brand awareness?

Most people would agree that Senator Obama’s new media strategy has been quite successful! How has this relatively unknown U.S. Senator from Illinois improved his digital image and web presence? If you do a search on the Barack Obama’s name in Google, you will get almost 57 million search results! Barack’s viral marketing campaign has been a success, not just in the United States but all over the world! If you do a search on your name, company or your keywords that describes your business, what search results do you get? If you are not on the first page, guess who is getting the business? Your competition! By understanding, embracing and harnessing the power of the Internet, every entrepreneur can become more successful!

What does this mean for you and your business? How would this impact your sales and business is you adopted a new media strategy and action plan? If you are not actively using the Internet to attract potential clients, start now! You can not afford, not to start now! Your business might depend on it! There is plenty of opportunity to build your web presence and digital image. You must start now! Ignorance is not an option. Do not let the Internet and others define you, your brand and company! Take control!

Here are some suggestions:

o Conduct a search on your name, company and key words.

o Learn more about the Internet and how to use it to your advantage.

o Start reading business blogs and news releases.

o Discover interesting videos in your industry or profession.

o Join a social network to connect with potential clients and referral sources.

o Start blogging your personal views and observations within your industry.

o Start video and audio podcasting.

o Begin writing articles and submitting them to directories that will search your target market.

o Start an electronic newsletter.

o Initiate a monthly or weekly news release promoting your company.

o Review your company website and your SEO parameters and guidelines.

o Offer free trials and tools to encourage prospects to try your products or services.

o Discover what web 2.0 tools that you could use in your business and start using them now!

Why a Business Needs Mobile App Development

Even the most traditional business cannot have failed to notice that technology is playing a far greater role in the lives of its customers than ever before. More than this, mobile technology has revolutionalized the way people interact with businesses. It is for this reason that mobile app development is something that all companies who want to keep pace with their customers need to think about.

It used to be that mobile computing referred to laptop PCs, which more often than not were anything but mobile. Over recent years they have become leaner and more powerful and while still having their place, they are being replaced by products of the so-called post-PC world. What this means in essence is that the computer is no longer the centre of a consumer’s digital world. This place has been taken by the mobile device – most commonly a smart phone and/or a tablet.

This has great implications for today’s businesses because consumers are now looking to their mobile devices as a key way to communicate with a business. Of course, many such devices have the internet so the company’s website can be accessed. However, the companies that are more forward thinking have realized that using a dedicated application (known as an app) for a smart phone or tablet can give them a real edge over their competitors. It is essentially the difference between an off the peg suit and one which is bespoke. The good news is that there is no need for the cost to be prohibitive.

Of course, while it is relatively easy to get a customer or prospective client to access a company’s website, creating a dedicated app is more difficult and frankly beyond the capabilities of many people. The good news here is that this is where a dedicated developer really comes into his or her own. By using a company that fully understands the potential of mobile app development, a business can put themselves in the enviable position of offering customers a great interactive app that can have many benefits.

Perhaps foremost among these is the ability for an app to increase both revenue and leads for a business. But how is this achieved? The answer to this is many ways, but at the forefront of this new technology is the design of the app. However great a business’s product and/or service may be, if it is a chore for the user to learn about and make the most of, then the chances are that they simply will give up and look for another business that can offer a more user-friendly experience.

This is why a well-designed app is essential. By designing an app that is intuitive, visually appealing and easy to use the developer is providing a portal into a business that can make all the difference between a sale and a missed opportunity.

Of course there are a number of other examples of why a good app is a must for many businesses today. These include a superb opportunity to increase customer loyalty as well as brand recognition. Indeed, the very fact that the app exists helps improve a business’s standing (as long as it is a well designed app).

Add to this the way apps encourage customers to share their experiences and user habits, then it should become very clear why a well-designed and developed app can be such a great addition to a company’s product line.

The key point is the importance of choosing a company for mobile app development which can create an app that both promotes the business while at the same time enables the user to feel they are getting the most from their interactions with the business.

A Short Article on Technology

The world has undergone enormous changes over the past decade. We now live in a world where communication is paramount. It seems that everyone and everything is connected in some way.

For school students this has made things much more efficient. Research papers that used to involve hours of laborious effort, can now be researched and documented without ever touching a card catalog or a periodical index. Worlds of information are now available at the click of a mouse.

Questions that people pondered without any answer previously can now simply be typed into any convenient search engine and answered almost immediately. There are countless sites filled with informative short articles all over the Internet. Videos and music can now be seen on demand and news from across the world can be delivered in an instant.

There are some people who worry that the technological revolution and evolution we are experiencing today is moving too fast. There seems to be a loss of privacy in some respects and the specter of a Big Brother society looms larger than it has since 1984. Whether their fears are well founded or not will remain to be seen, but it is unlikely that people will ever willingly give up the almost instant connections to our wired world.

Flying in the face of these fears are individuals who share their worlds through their blogs. What used to be shared with only close friends is now put online for millions of people to see if they should happen upon the blogger’s website. Individuals are learning to take advantage of this by using their well placed blogs to sell products and services. The internet has allowed individuals an opportunity to step on to the same playing field as the big boys of business. With the right information and the ability to get it seen, anyone can now reach the masses and share their thoughts, feelings and even sales pitches.

Businesses as well as individuals have come to rely on the Internet as a source of advertising and actual sales. Entire business models have been constructed and thriving based solely on using Internet websites. It is rare today to find a traditional brick and mortar establishment that does not have some type of online presence. Any business that does not adapt and grow to keep up with the newest technology seriously risks being left behind in the wake of their competitors who choose to ride technology’s leading edge.

Time will tell where this all will lead. We should make the most of the positive possibilities technology promises, but we should also keep a careful watch on where we are going.